Homiest · on the market since 2018

Homiest: one bolt of cloth, sold twice

Homiest has kept the same shape since 2018: a linens catalogue and a fabric shop sharing one cutting table, so you can always check the sewn piece against the cloth it was cut from.

Pick up one of our satin napkins and rub the corner between two fingers. Now walk one shelf over and pull out a yard of our satin by the roll. It is the same cloth. Same floats, same weight, same slightly cool slide under a thumb. That is not a coincidence of sourcing; it is the whole idea.

Most linen brands show you a finished pillowcase and ask you to trust the word premium. The Homiest team would rather hand you the yard. When the raw cloth is on open sale next to the sewn piece, the sewn piece has nowhere to hide: you can see exactly what the fabric is, what it costs flat, and what the cutting and sewing added.

Why we sell the roll at all

The by-the-yard shelf started as a service to people who sew: costume satin, minky for nursery projects, broadcloth for linings, tulle for a skirt that has to catch light. It stayed because it turned out to be the most honest page in the catalogue. A brand that sells its own fabric flat is publishing its bill of materials.

It also settles arguments no photograph can. Is the pink warm or cool? Does the minky dot read grey or greige next to your crib? A yard costs less than a takeaway and answers the question in your own light, on your own furniture. We say it on the fabric shelf and mean it everywhere: buy the yard first if you doubt the colour.

A brand that sells its own cloth by the yard is publishing its bill of materials.

The words we refuse to stretch

Two words sell bedding better than any photograph, and we use neither loosely. Nothing here is silk: our satin is polyester satin, and the shine you see is the geometry of long thread floats. That is also the reason it survives a washing machine that would ruin the fibre it imitates. And the cool sheets are named rayon derived from bamboo, because that is what the federal fibre rules call a thread spun from bamboo pulp, and no trace of the plant survives the spinning.

The same discipline runs through the figures. Sizes are printed in inches on every card because a sham cover is bought against an insert and a fitted sheet against a mattress corner, and a number you can hold a tape against beats an adjective every time. Where a claim needs an authority we did not earn, the authority is named and dated on the page about how this catalogue is kept.

Nine shelves, one logic

The catalogue widened surface by surface rather than trend by trend. The bed came first: satin for slide, rayon for heat, microfiber for the everyday drawer. The table followed, because a napkin is just satin cut square and finished. Then the sofa, the party wall and the changing pad, each taking the cloth it needed.

Nine shelves carry that logic today, and the piece counts on them move with availability rather than ambition: whatever cannot be ordered right now is not shown. The one figure we state about ourselves is the year the oldest entries in this catalogue were made, 2018. Everything else on these pages is a figure about cloth, and you are welcome to hold a tape measure against any of it.