01The small print

Editorial Policy

This page sets out how the Homiest catalogue is written, so you can weigh it against anything else you read about satin, rayon and thread counts.

Where the figures come from

Sizes, piece counts, thread counts, yardage and fibres are read out of our product data, not typed from memory. A card that cannot show real figures does not go up.

What never gets printed

A laboratory result we did not read in a public document. A certificate nobody issued us. A health promise hung on a pillowcase. Where a claim needs an outside authority, that authority is named on the page about how this catalogue is kept with the date we read it.

Naming the fibre

The word bamboo is doing less work than it seems to. Federal guidance is plain: fibre made from bamboo as a plant source is rayon, the proper name is rayon derived from bamboo, and no trace of the plant survives into the finished thread. That is the name we print. Claims that such fabric stays antibacterial or inherits the virtues of the grass need scientific substantiation on file, so you will not find them here.

Photographs

Every frame is looked at beside the piece it claims to show before it goes up, and a frame that argues with its caption does not run. Promotional banners with slogans printed into the pixels do not run either.

Customer words

The quotes on the front page are real reviews of these pieces, as their writers typed them. Star counts and dates stand as they were on the day we read them.

Corrections

A number that argues with the label, a photograph that shows the wrong colourway, a sentence that reads as a promise: linen@homiest.org, with the page you found it on. We fix it and say what changed.